Audu Maikori, C.E.O Chocolate City Group, appears on the 27th episode of The Africa Music Law Show with Ms. Uduak to discuss music industry issues. He also talks about why the label decided to sue Brymo, Jesse Jagz’s abrupt exit and working with American artists.
On How Artists Conduct and Rants on Social Media Affect Record Labels.
We had one of our artists who went to social media and put pictures of some illegal substance. We said please take this off. It is not good for the brand, it is not good for your brand and ours. At that time, we were actually talking about an endorsement deal with a major brand. When the brand saw it, they actually took a step back. I recall we actually lost close to $100,000 and some live performance shows. When he didn’t, we said we would suspend all work on him until he complied because part of the implied terms of his contract was that he would not do anything to frustrate the label or management carrying out the terms of the contract. And if he did, the contract could be suspended pending the correcting of the issue.
On Nigerian Artists and Labels Working Together and Bridging the Gap Between the Groups.
I think there has been a lot of stereotypes in terms of what they perceive Africans to be. They think Africans are either very very poor or very rich… what we are trying to do is basically let them know is that there are huge opportunities here (in Africa), you do have fans here, and there is also an opportunity for us to also build our fans in the USA. PROCEED TO SEE MORE ON PAGE 2