Smooth Promotions, the producers of Hip TV, has announced that it will launch as a 24-hour channel on the DSTV platform, broadcasting to over 40 countries in Africa. Hip TV was founded in 2007, as a broadcast platform for HipHop World Magazine.Ayo Animashaun, founder and executive producer, said: We have worked on this for many years. And I’m humbled, grateful, excited, nervous, and fulfilled that we’re finally going to deliver our own channel, a hundred per cent Nigerian property to the world. At Smooth Promotions, we have a mandate to deliver the best possible content to our audiences on all platforms. We’re kicking off a 24-hour radio service called Street Hop. And after six years, it’s gratifying to be able to say you will soon be able to tune in to our own proudly Nigerian channel. SEE MORE AFTER CUT>>>>>
Hip TV is expected to go live later this year, after a launch event with details to be announced soon. The channel, according to Animashaun, will combine news, trends and lifestyle reporting, with regular programming.
“It means a lot of work and a lot of responsibility to us,” said Animashaun. “For many years, we have nurtured our own idea of how entertainment, music and lifestyle programming should be. It’s not time for so much talk but time to walk the walk and we are very excited about the huge opportunity to be in millions of homes, not only in Nigeria but across the continent. We are confident we will bring something refreshing to the table.”
Hip TV studios will be located in Lagos and London, with roving reporters and analysts around the world.