The photo-sharing social network has announced it is adding view counters to video posts â€“ showing how many people watched the clip
A new view counter for videos has been introduced, telling users exactly how many times their post has been watched . It replaces the previous option to â€˜likeâ€™ a video â€“ although likes can still be found by tapping on the view counter.
â€œOver the next few weeks, youâ€™ll start to see how many times people have watched a video on Instagram,â€ the company confirmed.
â€œViews are the most widely expected form of feedback on video. Adding view counts is the first of many ways youâ€™ll see video on Instagram get better this year.â€
â€œWhether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video,â€ the company says.
We were also told, while the addition of a view counter might not make much difference for the average Instagrammer, it could be a big deal for celebrities and companies .
Many of them post promotional content such as movie trailers, product teasers or interview snippets. Adding a view counter will let them gauge how popular different types of video are.
Of course, how many people viewed a regular non-moving picture remains a mystery, unless theyâ€™re kind enough to â€˜likeâ€™ it.
According to Instagram, the amount of times its 400 million users spend watching video has jumped by 40 per cent over the last six months.