The African entertainment internet TV platform iROKOtv.com has launched a new international content package for its subscribers on the continent.
New content categories introduced on the platform include Hollywood, Bollywood, telenovelas and Korean programming, complementing the platform’s extensive Nollywood catalogue.
Subscribers throughout English Speaking Africa (ESA) can access the service for $2.50 a month. iROKOtv was launched in December 2011 and is currently the 11th largest pay-TV operator in Africa, with plans to become one of the top five.
Having secured additional funding earlier this year, bringing the total raised from Tiger Global, Kinnevik and Rise Capital to $25 million, it is now pushing to make OTT delivery a mainstream means of affordable and legal content consumption across Africa.
Commenting on the launch, Jason Nkoku, the platform’s co-founder and CEO, said: “We have been passionate about bringing affordable content to viewers across Africa. This is just another milestone towards that. Internet TV will enable hundreds of millions of fans across the continent to finally be able to access awesome content.
“We see the web and mobile platform almost as equal to DTH and DTT platforms in the next few years and our focus is on achieving this in Africa, supplying the 800-million strong population of Sub Saharan Africa (SSA) with the best content on the planet, be it from Nollywood, Hollywood or Bollywood.” SEE MORE ON PAGE2