Article written by Nollywood Actress Mercy Johnson Okojie…
My picture and that of my daughter, Purity in a Lagos train has surfaced online and quite a number of people have asked me what I was doing in a train and in Lagos for that matter; not Paris or London. I was around Iddo at Ebute Metta when my Range Rover developed a mechanical fault and I had to make a very important appointment in Ikeja regardless of the usual traffic congestion in Lagos. Luckily, a member of my management team was around, he suggested a train ride and we were in Ikeja in less than 30 minutes but that is not the crux of this statement.
Like I mentioned earlier, I have had to answer questions in private and public as to why I would board a train because trains in Nigeria are considered a means of transportation for the ordinary and not-so-rich people. A friend called and said I just devalued my brand by being on the train with ordinary people. I couldn’t help but laugh. Are we extra ordinary people because we are celebrities?
In as much as I understand the concept of branding, packaging and exclusiveness, I will never trade the experience to sit, interact and feel the pulse of so-called ordinary people.
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