In order to boost voice communication and allow its customers a long and uninterrupted talk time, MTN Nigeria recently re-launched the MTN TruTalk, which is a prepaid tariff plan that offers customers the opportunity to make calls at a new tariff rate of 11 kobo/sec to 11 selected numbers from any network of choice.
The new rate is equivalent to half the cost of making calls at a flat rate of 20kobo per second.
Speaking at the re-launch event in Lagos, General Manager, Corporate Affairs, MTN Nigeria, Funmi Onajide, said with the re-launch of the MTN TruTalk service, the company is striving to meet and exceed the expectations of its subscribers, with a promise to create other innovative products in the course of the year.
“For us at MTN, the launch of these extensions to the MTN TruTalk plan is an attempt to demonstrate our understanding of the desires of the vast majority of customers. This is the desire to talk and to talk cheaper. Whilst it is true that this industry is gradually moving to Telco 2.0, which is the focus on data and digital services, we also realise that there is a need to make it easier for people to talk. Although at the moment, data is the crown-prince, voice remains king,” Onajide added.
Corporate Services Executive, MTN Nigeria, Akinwale Goodluck, said: “Our pledge is to continue to enrich the customer experience by offering a robust bouquet of innovative products and services. The launch of two additional features to the well accepted TruTalk service is a testament of this pledge. We will continue to explore new, innovative initiatives to avail our customers more value for the services that we render.”
With MTN TruTalk, customers will now enjoy a much reduced tariff on calls with the opportunity to make calls at half-price to as many as 11 specific friends or family members while enjoying greater value for money on an extended amount of call time. This is coming on the heels of its recently launched Betterme offer, which also gives subscribers more benefits including access to the internet at lower rates.