MTN Nigeria Ltd on Thursday urged Nigerians to buy into an Apptitude campaign that would enable subscribers to access the internet easily, faster and smarter. MTN Chief Marketing Officer Olubayo Adekanmbi made the appeal at a news conference to herald the inauguration of the Apptitude campaign in Lagos. “The journey to BetterMe continues and in a quest to become a better me, the journey must be easier, faster and smarter.
“In order to democratise the access to the internet, Apptiude is the new attitude,’’ he said. He said that 90 per cent of internet access in Nigeria was via mobile devices and as such, there was need to simplify access in order to grow uptake and consumption.
Adekanmbi said that Nigerians could transform this by using apps which were permanently on their device homepage and self-updating with latest information. According to him, the main objective of the campaign was for Nigerians to be able to access the internet through a short cut.
He said the campaign would run between May 1 and 31, and that customers were urged to download any apps needed for free within the period. He also said that subscribers needed to text APP to 131 and download the apps that fits their lifestyle, their attitude.
The MTN Chief Marketing Officer said that the new campaign was not limited to only MTN lines but to all Nigerians irrespective of network. He said that as from May 1, young educated people would be seen in the streets of Lagos campaigning and educating Nigerians on how to download apps. He urged Nigerians that have created apps and have websites to partner with them so that people could have access to them free of charge within May. (NAN)