HipTvhas been appointed the first-ever official entertainment partner of the Nigerian Olympic Committee (NOC). The collaboration begins with the Rio 2016 Olympic Games. NOC, The custodian of the Olympic movement in Nigeria unveiled HipTv as her partner in delivering top-notch entertainment contents to televisionviewers across the continent duringthe Rio 2016 Olympic Games in Brazil.
NOC announced HipTv(Entertainment Partner) alongside three media houses, which are AIT (Broadcast Partner), NTA(Broadcast Partner) and STV(Broadcast Partner)as her official media partners for the forthcoming Olympics at a press conference yesterday, March 29, 2016, at their secretariat, at the National Stadium, Lagos.
HipTv will be responsible for bringing all the fun, passion, excitement and drama before, during and after Rio 2016 in Brazil with very exciting behind-the-scene contents that never gets on TV.
The urban culture channel will also be responsible for creating, developing and deploying contents in Lagos, Rio and around the world. HipTv will also develop a massive build-up for the Olympicsinform of campaign/events in creating huge awareness before the sporting event.
NOC reveals the appointment was based on the Station’s track record in quality programming and in delivering highly entertaining contents on TV.
It is not the first time the music and lifestyle channel will execute projects like this but this is obviously bigger. HipTv was a FIFA accredited media partner at the2014 World Cup in Brazil and the Channel brought to it’s viewers exclusive experiences and behind-the-scene moments from the World Cup, the footballers, fans, tourists, citizens of Brazil and many more fun, exciting and thrilling moments at the world cup in Brazil.
The president of Nigerian Olympic Committee, Habu Ahmed Gumel didn’t mince words about the committee’s plans to make Rio 2016 a memorable participation for Team Nigeria and the capacity of Hip Tv to bring a wider and entertaining coverage for the largest sporting competition on the planet.According to Mr. Gumel “NTA, Silverbird, AIT and HipTv will continue as our partner beyond Rio 2016, providing fantastic coverage of the Olympic games and related programs for free to the widest possible audience in Nigeria across a variety of media platforms.”
This is the first time an entertainment channel would be put in the fray of Olypmic media partnership in Nigeria. Delighted, CEOof Smooth Promotions, Ayo Animashaun,pledged his support as well as his excitement to be a part of the biggest sporting competition on the planet, revealing how Smooth Promotionscan’t wait to execute a project of this magnitude.
Mr. Animashaun will share the detailed execution plan in coming weeks.