Superstar Nollywood actor Richard Mofe-Damijo popularly known as RMD is challenging online giant Jumia over the unauthorized use of his photo on the brandâ€™s Jumia Fashion Instagram page.
Here is the full
update:Â Nigeriaâ€™s popular online
fashion and beauty retailer, Jumia, is currently embroiled in a
case of unauthorized use of image rights of veteran actor, Richard
Mofe-Damijo, (RMD) on â€˜Jumia
Fashionâ€™ Instagram page without the
actorâ€™s permission. According to
RMDâ€™s publicist, this unauthorized use of the
image has been ongoing and has had the effect of portraying to
unsuspecting customers that Jumia enjoys the patronage of or
endorsement of RMD.
RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith. Jumiaâ€™s unilateral and unauthorized use of RMDâ€™s image for the advancement of its products and website has undoubtedly enhanced Jumiaâ€™s brand awareness and created a buzz about Jumiaâ€™s fashion line at the expense of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumiaâ€™s response has definitely been defiant and unapologetic. They admitted that they had taken the images from the actorâ€™s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!