Nollywood Celebrities and their misplaced priority


celebrity-misplacedSince many people hold certain celebrities in high regards, an endorsement of a product instantly increases the amount of trust the consumer has in the brand. Celebrity endorsement also increases brand recall and attracts new customers. Some prominent Nollywood celebrities are already enjoying this benefit that their status bring. Genevieve Nnaji for instance is making about N220 million from representing brands like Lux, Etisalat, Polo, Range Rover, Amstel Malta etc. These companies have full understanding of the power of celebrity campaigns unfortunately, most Nollywood celebrities either do not understand the influence of their status or their sense of priority is askew. The latter could explain why many of them copy their western counterparts action for action regardless of the timing. While we are going through the Ebola pandemic, some of our celebrities think this is the right time to join the bandwagon of the “Ice Bucket Challenge – an online sensation that began in Boston and has been spreading globally among celebrities and non-celebrities alike. The challenge calls out people to dump a bucket of ice water over their heads in an effort to raise awareness and funs for a debilitating disease, amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease

This is most definitely a worthy cause and apart from the money being raised, awareness of ALS is also being created. But now is not the time for our celebrities to get involved when we have our own problems to tackle.  SEE MORE ON PAGE2

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