Bazan launched her fashion blog Kayture a mere five years ago
and has since amassed 2.3million Instagram followers , a mention on
Forbesâ€™ 30 under 30 list, a host of luxury
collaborations (think Louis Vuitton, Cartier and Chopard) and a
legion of fans who call themselves The Kayturettes, Uk Daily Mail
Sheâ€™s got anÂ award-winning blog and gone behind the scenes at a Victoriaâ€™s Secret show and even appeared on the cover of Vogue Portugal.
And now, having recently signed a rumoured seven-figure contract with Lâ€™Oreal Paris, Kristina Bazan, 22, from Sweden is now making millions.
I feel like Iâ€™m leading a double life,â€™ Kristina Bazan reveals to Emirates Woman. â€˜My blog was never the finality of what I wanted to do. I launched it as an outlet for me to express my creativity. â€˜I thought I may be an interior architect or a writer â€“ even a painter one day. But I love music and I feel like Iâ€™ve been doing it behind the curtain!â€™ she says of her recent foray into songwriting.â€™
Of course if Iâ€™m asked the question, I say Iâ€™m a blogger. It is what it is,.
â€˜But I do find the word quite diminishing because technically we can all click a button on the internet and suddenly have a blog. It takes so much more to actually make a statement in the industry and create something thatâ€™s going to inspire people or change their perception of something.â€™
When I was growing up I couldnâ€™t afford a designer bag or anything like that, and Iâ€™d never showcase expensive clothing on my blog. â€˜I experienced challenges as I went along and I think people could feel how excited I was. â€˜So many of my readers come up to me and say, â€œwhat I love most about your story is that I was living all these things with youâ€.â€™I didnâ€™t come from money and Iâ€™m an example of how you can start with nothing and achieve something pretty cool. It gives hope to a lot of girls.â€™
And who doesnâ€™t love a good old rags-to-riches tale? The difference here is that hers is no Cinderella story. Instead, she used her entrepreneurial talent as currency and capitalised on her ability to resonate with her readers on a real level.
â€˜I think itâ€™s a matter of sensitivity,â€™ she explains. â€˜I have a lot of empathy and I manage to put myself in a lot of different positions. â€˜I write articles from my point of view but I always have in mind what my readers are going to feel when they read it. And I try not to take myself too seriously.