Tata Motors has ended its four-year product launch drought, launching the Zest, a compact sedan.The car, the cheapest in its category, will compete against the Maruti Suzuki Dzire, the Honda Amaze, the Hyundai Xcent and the Tata Motors Indigo CS.
Tata Motors claims the Zest is loaded with 29 “segment-leading” features and will be available in nine variants across petrol and diesel engines.
Tata Motors’ first new model launch after the Aria launch in 2010, the Zest sports a new 1.2-litre gasoline engine from the Revotron family.
The Maruti Suzuki Dzire is the best-selling car in this category, despite the fact that it costs about Rs 20,000 more than the second-bestseller, the Hyundai Xcent.
With average sales of about 18,000 units a month, the Dzire is among the two best selling cars in India.In the past few months, however, sales of the Hyundai Xcent and the Honda Amaze have declined. Against a targeted 10,000 units, Xcent sales now stand at about 7,000 units a month. SEE MOREON PAGE2