The last edition of Jack and the Beats by Jack Daniel’s included exhilarating live rock renditions performances by rock singer and guitarist Ese Peters; rapper Eva and indigenous MC Reminisce aka Alaga Ibile. Attendees present were not only treated to energetic performances but also enjoyed servings of premium whiskey from Jack Daniel’s including Gentleman Jack and Jack Daniel’s Single Barrel. Hosted by one time Mr Nigeria, Kenneth Okolie; the event kicked off with mixes and rock performances from King’s band and DJ Humility. Friends of Jack partied all night ‘rockstar style’ at the Jack and the beats party as Crescendo’s Lounge gave as good as it got on 29th of March, 2014.Guests present included Illbliss, Ikhane Akhigbe, Adams VJ, Suspekt, Jafextra, Ugo Umordi and Teni among others. If you have not had the Jack and the beats experience, you can catch the next edition of Jack and the beats which will hold on Saturday, April 12th, at Quilox Bar & Restaurant in VI, Lagos. SEE MORE AFTER CUT>>>>
It will feature Clay, Show Dem Camp, Lil Miss Miss and Reminisce. Jack and the Beats is a continuation of Jack Daniel’s 150-year heritage which includes a long association with music. Jack Daniel’s and music share a long history, with Jack himself having begun one of the oldest recorded music sponsorship in the 1860′s – of the Silver Cornet band. Jack’s whiskey would become the unofficial whiskey of Frank Sinatra and the Rat Pack. Rock ‘n’ roll would take over the mantle in the ‘60s and some have said the history of music is dripping with Jack Daniel’s.