Concern for the environment is not new at Porsche. In fact, Porsche has a long history of developing innovative technology in its cars that have helped advance the overall industry’s efforts in this area, including conducting the first official emission testing of its sports cars back in 1966.
Porsche’s Intelligent Performance
At this year’s Geneva Auto show, Porsche revealed three ground-breaking Porsche hybrids. Make no mistake about it: each of these debuts represent major events in the history of the company’s approach to developing sportier Porsche cars that are more efficient. Throughout its 60-plus years, Porsche has accomplished this through technology and innovative ideas, and today Porsche describes this ongoing pursuit as “Porsche Intelligent Performance.”
“Porsche Intelligent Performance” is more than a slogan. It is nothing less than Porsche keeping pace with the modern automotive landscape and the company’s need to dramatically lower emissions, get greener and save fuel. As Porsche Chairman Michael Macht said, Porsche is looking at the future with confidence because our engineers are finding intelligent answers to environmental challenges, and proving that Porsche’s high performance and efficiency are not contradictory terms.
Each of the hybrids represents a major milestone in Porsche’s hybrid history. The Cayenne S Hybrid is our first series production hybrid ever and one we will begin selling in the U.S. this fall. Having driven this car, I can tell you that it is a true Porsche SUV. While certainly not as dramatic and flashy as the 918 Spyder, it is a remarkable accomplishment, using a highly advanced full parallel hybrid system that will provide the performance of Porsche’s V8 with the fuel economy of a V6.
Of course what is Porsche without motorsports, and on the racing front we are also opening a new chapter. The 911 GT3 R Hybrid is the first Porsche race car ever to use electric front-wheel drive and a fly-wheel energy reservoir. This historic car competed very well in the 24 Hours on the Nordschleife of Nürburgring in May. The focus was not on the 911 GT3 R Hybrid winning the race, but rather spearheading technology as a “racing lab.” The intent is to provide hands-on know-how for the subsequent use of this hybrid technology for road-going sports cars.
“Porsche Intelligent Performance” is truly the dawning of the hybrid age at Porsche, and the company is energized to work for new, ground-breaking standards in electro-mobility. SEE MORE ON PAGE 2