The Story of Uche Eze Founder Of BellaNaija


Uche-EzeThe Story of Uche Eze Founder Of BellaNaija, Uchenna Jennifer Eze, she is fondly referred to as Bella Naija. Uche Eze is the founder of, a leading website for entertainment, lifestyle and fashion in Africa and CEO/MD of Bainstone Limited, a new media company.

The Story of Uche Eze of BellaNaija

Uche Eze has achieved a lot of success. She was rated #22 of the Top 100 people, places, events and things that shaped 2008 by PUNCH. Uche Eze was a 2010 Future Awards nominee for “Best Use of Technology” She was also given Outstanding Contribution to Fashion Communication Award at the 2010 Africa Fashion Week held by Africa Fashion International (AFI) in Johannesburg, South Africa. She was featured on Oprah Winfrey show, Beauty Around the World, in February 2010 along with stars like Jessica Simpson, Lisa Ling who also talked about beauty trends in their localities.She was interviewed by Isha Sesay for CNN i-list in September, 2010. In January 2011, Uche Eze emerged a finalist of Future Awards’ “Young Person of the Year”. Her company, BainStone, was chosen as one of 50 high potential Nigerian SMEs and awarded a British Airways Opportunity Grant.

Uche Eze’s Journey to Entrepreneurship

According Uche Eze, Bella Naija began as a time-filling hobby. During the little break she had between graduation and resumption of job, she began to blog to fill those boring moments. Being a big lover of fashion, she started by posting scanned magazine articles, pictures and interviews of Nigeria fashion personalities. She continued this under a disguised identity until she began to have over a million hits every month and decided to unveil herself before the media would expose her in a negative way. She founded BellaNaija in July 2006 and served as the Managing Director and Founding Editor. She later established Bainstone Limited in 2009 which has other arms apart from BellaNaija.  SEE MORE ON PAGE2

Facebook Comments