Twitter as a marketing Tool


YukQhimwK0K2c2YIFzqdMzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9Twitter – what is it good for?

The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor.

It’s a site where people can pack a powerful punch into a puny 140 characters and flesh out tweets with images and video. But if you’re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.

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