Twitter, an online social networking and microblogging service, is making significant inroads Nigeria, Africa’s largest online population, with 56 million internet users, as it seeks to boost advertising revenues. The company has appointed Ad Dynamo as its ad sales partner in Nigeria. Brands and marketing agencies can now work closely with a local team to make the most of their Twitter activity. Twitter is live, public, conversational and widely distributed. The platform has more than 271 million active users and is used by brands worldwide to engage with existing customers and reach new audiences. “With over 500 million tweets sent per day, Twitter is the home of conversations, be it with your friend or someone you don’t know halfway around the world, it is also the place people go to discover what’s happening in real time. This ensures that there’s no better place for brands to engage with their consumers”, said Katie Lampe, head of sales operations, Twitter Europe Middle-East Africa (EMEA). “Nigerian companies are already using Twitter to listen to their customers and market themselves organically, so we are excited to partner with Ad Dynamo to bring Twitter ads to Nigerian businesses.” Early adopters such as @AirtelNigeria and @Star NG have taking massive advantage of Twitter ads to increase user engagement and brand awareness and drive follower growth.
“People in Nigeria use Twitter to connect to their interests, from sports teams, cities, musicians or brands. This gives brands powerful context to connect their message to what’s most meaningful to them. By targeting Twitter conversations and engagements based on interests, brands have the opportunity to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,” said Sean Riley, chief executive officer of Ad Dynamo.
The appointment of Ad Dynamo as Twitter’s direct sales partner gives brands access to the full line of products, services and support available from Twitter. Twitter has three main ad units: Promoted Tweets – Promoted Tweets are regular Tweets but with the added benefit of reaching both current and potential followers who are likely to be interested in your account. Promoted Accounts – Quickly build an active community of advocates and influencers that you can engage with on an ongoing basis. Promoted Trends – Trends are popular topics happening right now, on Twitter. According to the company, these Trends are placed prominently next to a user’s timeline, they get mass exposure. Twitter also provides analytics for brands, companies and agencies using its Ad Products to track Twitter Ads activity, learn more about customer behaviour and adjust campaigns to drive better results. For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visit business.twitter.com.
Ad Dynamo is an African-focused digital marketing platform, connecting brands to leading publishers. Ad Dynamo is funded by Remgro’s venture capital arm, Invenfin. Launched in 2009 in South Africa, Ad Dynamo now works with over 56,000 publishers across Africa. Ad Dynamo launched its Lagos office in 2011 and continues to develop its presence in Nigeria.
Twitter, on the other hand, is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via Twitter mobile applications for a variety of devices, and by text message. Available in more than 35 languages, Twitter has more than 271 million monthly active users.